Digital twins’ impact on organizational control: perspectives on formal vs social control

Purpose This study examines the connection between different digital-twin characteristics and organizational control. Specifically, aims to examine whether exploration, guidance gamification will affect formal social Design/methodology/approach The is based on an analysis of survey results from 139 respondents comprising applied university students who use digital twins. Findings offer interesting contribution literature. authors consider investigate their two types controls: social. show that characteristics, exploration gamification, extent which twins can be utilized for Exploration guidance’s role significant concerning Originality/value contributes literature by considering multiple control outcomes. First, it diverges previous technical-oriented research investigating in a human context. Second, first twins’ effects perspective systematically.